{"id":130606,"date":"2022-03-04T17:46:48","date_gmt":"2022-03-04T16:46:48","guid":{"rendered":"https:\/\/www.visitbratislava.com\/?page_id=130606"},"modified":"2025-09-11T09:25:07","modified_gmt":"2025-09-11T07:25:07","slug":"nebyt-lockdownov-turizmus-v-bratislave-by-vlani-rastol","status":"publish","type":"page","link":"https:\/\/www.visitbratislava.com\/sk\/nebyt-lockdownov-turizmus-v-bratislave-by-vlani-rastol\/","title":{"rendered":"Neby\u0165 lockdownov, turizmus v Bratislave by vlani r\u00e1stol"},"content":{"rendered":"

Bratislava 3. febru\u00e1r 2022 Cestovn\u00fd ruch je odvetv\u00edm, ktor\u00e9 bolo pand\u00e9miou Covid 19 jedno z\u00a0najzasiahnutej\u0161\u00edch. Pre mestsk\u00fd turizmus to plat\u00ed e\u0161te v\u00fdraznej\u0161ie. Ke\u010f sa celkov\u00fd po\u010det v\u0161etk\u00fdch n\u00e1v\u0161tevn\u00edkov v\u00a0r\u00e1mci Slovenska prepadol v\u00a0roku 2020 oproti predkr\u00edzov\u00e9mu roku 2019 o\u00a0polovicu, v\u00a0Bratislave to bolo o\u00a0viac ako dve tretiny. Tento obrovsk\u00fd \u0161ok d\u00e1val n\u00e1dej aspo\u0148 na \u0161tatistick\u00e9 odrazenie od dna v\u00a0naslednom roku 2021. To sa aj v\u010faka aktivit\u00e1m Bratislava Tourist Board (BTB) darilo plni\u0165 v\u00a0mesiacoch, kedy vstup na Slovensko nebol obmedzen\u00fd a turizmus mohol v\u00a0obmedzenom re\u017eime fungova\u0165. Cestovn\u00fd ruch v\u00a0Bratislave m\u00e1 za sebou \u00faspe\u0161n\u00fdch 9 mesiacov v\u00a0kalen\u00e1rnom roku 2021.<\/strong><\/p>\n

V predkr\u00edzovom roku 2019 prespalo v Bratislave 1 395 896 n\u00e1v\u0161tevn\u00edkov, z toho takmer mili\u00f3n ich pri\u0161lo do hlavn\u00e9ho mesta zo zahrani\u010dia. V \u010fal\u0161\u00edch dvoch rokoch sa ich po\u010det pohyboval okolo 400 000. Pozit\u00edvom v\u0161ak je, \u017ee ich po\u010det v roku 2021 oproti 2020 r\u00e1stol vo v\u0161etk\u00fdch mesiacoch, ke\u010f cestovn\u00fd ruch mohol v obmedzenom re\u017eime fungova\u0165.<\/p>\n

Tabu\u013eka 1: Po\u010det prenocovan\u00ed v\u0161etk\u00fdch (dom\u00e1cich aj zahrani\u010dn\u00fdch) n\u00e1v\u0161tevn\u00edkov Bratislavy v\u00a0rokoch 2020 a\u00a02021 (pod\u013ea \u0160\u00da SR)<\/span><\/p>\n

\"\"<\/p>\n

Bratislava je dlhodobo z\u00e1visl\u00e1 na zahrani\u010dn\u00fdch turistoch. Pod\u013ea prieskumu BTB prinesie 1 zahrani\u010dn\u00fd turista, ktor\u00fd v\u00a0Bratislave presp\u00ed cestovn\u00e9mu ruchu priemerne 237 eur. Ich po\u010det za\u010dal r\u00e1s\u0165 po skon\u010den\u00ed najpr\u00edsnej\u0161\u00edch pravidiel pre pr\u00edchod na Slovensko. 9. j\u00fala 2021 v\u0161ak do\u0161lo k\u00a0n\u00e1hlemu ozn\u00e1meniu zmeny podmienok vstupu na Slovensko. Toto rozhodnutie sa pod\u013ea bratislavsk\u00fdch hotelierov okam\u017eite prejavilo na ru\u0161en\u00ed rezerv\u00e1ci\u00ed ubytovania. V\u00a0\u010fal\u0161\u00edch mesiacoch u\u017e po\u010det zao\u010dkovan\u00fdch \u013eud\u00ed vo svete v\u00fdrazne r\u00e1stol, \u010do pomohlo rastu po\u010dtu \u013eud\u00ed, ktor\u00ed do Bratislavy prich\u00e1dzali zo zahrani\u010dia. Neby\u0165 decembrov\u00e9ho lockdownu, po\u010det turistov v\u00a0hlavnom meste mohol dosiahnu\u0165 aspo\u0148 \u00farove\u0148 z\u00a0roka 2020.<\/p>\n

TOP 5 kraj\u00edn, z\u00a0ktor\u00fdch zahrani\u010dn\u00ed turisti do Bratislavy v\u00a0roku 2021 prich\u00e1dzali:<\/strong><\/p>\n

    \n
  1. \u010cesk\u00e1 republika<\/li>\n
  2. Nemecko<\/li>\n
  3. Po\u013esko<\/li>\n
  4. Rak\u00fasko<\/li>\n
  5. Taliansko<\/li>\n<\/ol>\n

    Aktivity a\u00a0komunik\u00e1cia BTB smerom do zahrani\u010dia sa zameriavala na dva hlavn\u00e9 ciele. Prv\u00fdm bolo vysvet\u013eovanie podmienok vstupu na Slovensko a\u00a0osveta o vysokej\u00a0zao\u010dkovanosti v\u00a0hlavnom meste. Bratislava sa stala kr\u00e1tko po za\u010dat\u00ed vakcin\u00e1cie, z\u00a0poh\u013eadu Covidu, bezpe\u010dnou destin\u00e1ciou.<\/p>\n

    Druhou t\u00e9mou komunika\u010dn\u00fdch aktiv\u00edt bola propag\u00e1cia mesta a bohat\u00e9ho programu, ktor\u00fd pre n\u00e1v\u0161tevn\u00edkov pon\u00faka.<\/p>\n

    Po\u010das leta bolo potrebn\u00e9 preklada\u0165 do jazykov\u00fdch mut\u00e1ci\u00ed aj podmienky vstupu na Slovensko, ktor\u00e9 boli v\u00a0tom \u010dase len v\u00a0sloven\u010dine.<\/p>\n

    Tabu\u013eka 2: Po\u010det prenocovan\u00ed zahrani\u010dn\u00fdch n\u00e1v\u0161tevn\u00edkov Bratislavy v\u00a0rokoch 2020 a\u00a02021 (pod\u013ea \u0160\u00da SR)<\/span><\/p>\n

    \"\"<\/p>\n

    Tak ako pri po\u010dte zahrani\u010dn\u00fdch n\u00e1v\u0161tevn\u00edkov, tak i\u00a0pri dom\u00e1cich ovplyvnil ich po\u010det v\u00a0Bratislave lockdown na za\u010diatku a\u00a0konci roka.<\/p>\n

    BTB v\u00a0roku 2021 pokra\u010doval komunik\u00e1ciou na dom\u00e1ci trh prostredn\u00edctvom dvoch kampan\u00ed. Prv\u00e1 s\u00a0n\u00e1zvom Turistom vo vlastnom meste bola \u00a0zameran\u00e1 v\u00fdlu\u010dne na Bratislav\u010danov. Jej cie\u013eom bolo pril\u00e1ka\u0165 \u013eud\u00ed aj mimo centra, do mestsk\u00fdch \u010dast\u00ed, a\u00a0podpori\u0165 tak lok\u00e1lnych podnikate\u013eov a\u00a0atrakcie.<\/p>\n

    Druh\u00e1 kampa\u0148, 72 hodinov\u00e9 mesto, bola cielen\u00e1 na zvy\u0161ok Slovenska a zahrani\u010die. Prostredn\u00edctvom vide\u00ed a online pl\u00e1nova\u010da na webe 72hourcity.com pon\u00fakala Slov\u00e1kom 3-d\u0148ov\u00fd program zostaven\u00fd pod\u013ea ich preferenci\u00ed. T\u00e1to aktivita nadviazala na produkt Bratislava card, ktor\u00fd m\u00e1 BTB v ponuke. V\u010faka nej m\u00f4\u017eu n\u00e1v\u0161tevn\u00edci hlavn\u00e9ho mesta bezplatne nav\u0161t\u00edvi\u0165 m\u00faze\u00e1 a gal\u00e9rie, absolvova\u0165 prehliadku mesta a vyu\u017e\u00edva\u0165 bratislavsk\u00fa MHD. Karta navy\u0161e poskytuje z\u013eavy u desiatok \u010fal\u0161\u00edch partnerov. Karty sa pred\u00e1vaj\u00fa v platnosti 24, 48 a 72 hod\u00edn, pri\u010dom najpred\u00e1vanej\u0161ia je pr\u00e1ve t\u00e1 s 3-d\u0148ovou platnos\u0165ou.<\/p>\n

    BTB v r\u00e1mci podpory dom\u00e1ceho turizmu investoval aj do obnovenia turistickej infra\u0161trukt\u00fary a\u00a0participoval aj na organiz\u00e1ci\u00ed mno\u017estva lok\u00e1lnych podujat\u00ed.<\/p>\n

    Tabu\u013eka 3: Po\u010det prenocovan\u00ed dom\u00e1cich n\u00e1v\u0161tevn\u00edkov Bratislavy v\u00a0rokoch 2020 a\u00a02021 (pod\u013ea \u0160\u00da SR)<\/span><\/p>\n

    \"\"<\/p>\n

    Celkov\u00fd po\u010det prenocovan\u00ed v\u0161etk\u00fdch n\u00e1v\u0161tevn\u00edkov Bratislavy bol v\u00a0roku 2021 v\u00a0porovnan\u00ed s\u00a0rokom 2020 o 5,5 % ni\u017e\u0161\u00ed. To v\u0161ak bolo sp\u00f4soben\u00e9 najm\u00e4 lockdownami na za\u010diatku a\u00a0na konci roka. Aj v\u010faka aktivit\u00e1m BTB pri\u0161lo po\u010das mesiacov minul\u00e9ho roka, kedy vstup na Slovensko nebol obmedzen\u00fd a turizmus mohol aspo\u0148 v\u00a0obmedzenom re\u017eime fungova\u0165, viac turistov ako v\u00a0prvom kr\u00edzovom roku 2020.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Bratislava 3. febru\u00e1r 2022 Cestovn\u00fd ruch je odvetv\u00edm, ktor\u00e9 bolo pand\u00e9miou Covid 19 jedno z\u00a0najzasiahnutej\u0161\u00edch. Pre mestsk\u00fd turizmus to plat\u00ed e\u0161te v\u00fdraznej\u0161ie. Ke\u010f sa celkov\u00fd po\u010det v\u0161etk\u00fdch n\u00e1v\u0161tevn\u00edkov v\u00a0r\u00e1mci Slovenska prepadol v\u00a0roku 2020 oproti predkr\u00edzov\u00e9mu roku 2019 o\u00a0polovicu, v\u00a0Bratislave to bolo o\u00a0viac ako dve tretiny. Tento obrovsk\u00fd \u0161ok d\u00e1val n\u00e1dej aspo\u0148 na \u0161tatistick\u00e9 odrazenie od […]<\/p>\n","protected":false},"author":32,"featured_media":130626,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.visitbratislava.com\/sk\/wp-json\/wp\/v2\/pages\/130606"}],"collection":[{"href":"https:\/\/www.visitbratislava.com\/sk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.visitbratislava.com\/sk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.visitbratislava.com\/sk\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visitbratislava.com\/sk\/wp-json\/wp\/v2\/comments?post=130606"}],"version-history":[{"count":4,"href":"https:\/\/www.visitbratislava.com\/sk\/wp-json\/wp\/v2\/pages\/130606\/revisions"}],"predecessor-version":[{"id":352243,"href":"https:\/\/www.visitbratislava.com\/sk\/wp-json\/wp\/v2\/pages\/130606\/revisions\/352243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visitbratislava.com\/sk\/wp-json\/wp\/v2\/media\/130626"}],"wp:attachment":[{"href":"https:\/\/www.visitbratislava.com\/sk\/wp-json\/wp\/v2\/media?parent=130606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}