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Major Challenges in Tourism for 2021

The Bratislava Tourist Board brings you a unique webinar about current topics answering the challenges in the field of tourism, which is currently one of the most affected sectors of the national and city economy.

30 March, 10 – 12 AM (CET)

Experts in online, social networks and media will outline solutions for the stakeholders in tourism about how to restart their business and activities in these difficult times. They will present what their priorities should be and provide them with useful examples how they can prepare for the clients during and after the COVID-19 pandemic.

Webinar: Major Challenges in Tourism for 2021


Alexandra Vallée Blanchard

Principal Client Partner

Rob Cameron

BBC Czech and Slovak correspondent
Based in Prague


Martin Volek, MBA, PhD.

Vice-Chairman of Bratislava Tourist Board,
Google Certified Trainer

Rastislav Talárovič

Marketing Consultant
Google Certified Trainer


10:00 Welcome speech to the webinar’s participants by Martin Volek

10:05 The new behaviours and expectations of travellers due to the pandemic
Alexandra Vallée Blanchard will present the results of Tripadvisor’s latest sentiment survey. She will also give us a few insights on Bratislava on Tripadvisor, e.g. the top markets looking at Bratislava.

10:45 What can tourist destinations do to gain the help of the media in order to restart global tourism?
Rob Cameron will explain what Europe’s cities need to do to win back tourists and what the priorities should be as seen through the eyes of a journalist who visits them regularly.

11:10 Digital marketing for the tourism industry – trends for 2021
Martin Volek will show some practical examples on how a destination, travel agencies, hotels and tourist guides can prepare for the guests in the “COVID-19” time.

11:30 LinkedIn as a new tool for destination marketing
Rastislav Talárovič will explain how to use LinkedIn for B2B online communication. We will have a look at how to manage a campaign to achieve a higher engagement rate and how to work with the LinkedIn Content Marketing Score.

12:00 Summary and Prize drawing

LUCKY – DRAW for the webinar participants

Win an “EXPERIENCE 72-HOUR BRATISLAVA” voucher for 2 people, including accommodation for 3 nights in a centrally located 4* hotel with breakfast and wellness, a guided city tour and a Bratislava CARD for 72 hours. Enjoy complementary Slovak and international cuisine, wine tasting, an adventure on a speedboat on the Danube and adrenaline during SkyWalk on the UFO Bridge. Discover museums, galleries and many more attractions and experiences in our 72-hour city. This is hosted by the Bratislava Tourist Board team.

*The organiser reserves the right to make changes to the programme.