Major Challenges in Tourism for 2021
Bratislava Tourist Board brings you unique webinar about current topics answering the challenges in the field of Tourism, which is currently one of the most affected sectors of the national and city economy.
March 30th, 10 – 12 AM
Experts for online, social networks and media will outline solutions for stakeholders in Tourism about how to restart their business and activities in these difficult times. Presenting what their priorities should be and providing them with useful examples how they can prepare for the clients during and after “covid” time.
Programme
10:00 Welcome speech to the webinar by Martin Volek
10:05 The new behaviours and expectations of travellers due to the pandemic
Alexandra Vallée Blanchard will present the results of Tripadvisors latest sentiment survey. She will also give us few insights on Bratislava on Tripadvisor, e.g. top markets looking at Bratislava.
10:45 What can tourist destinations do to gain the help of the media in order to restart global tourism?
Rob Cameron will present, what Europe’s cities need to do to win back tourists; what the priorities should be as seen through the eyes of a journalist who visits them regularly.
11:10 Digital marketing for tourism industry – trends for 2021
Martin Volek will show practical examples how a destination, travel agencies, hotels and tourist guides can prepare for the guests in the “covid” time.
11:30 LinkedIn as a new age tool for destination marketing
Rastislav Talárovič will explain how to use LinkedIn for B2B online communication. We will have a look how to manage campaign to achieve a higher engagement rate and how to work with LinkedIn Content Marketing Score.
12:00 Summary and Prize drawing
LUCKY – DRAW for the webinar participants
Win a voucher „EXPERIENCE 72-HOUR BRATISLAVA“ for 2 persons including accomodation for 3 nights in a centrally located 4* Hotel with breakfast and wellness, guided city tour, Bratislava CARD for 72 hours. Enjoy complementary Slovak and international cuisine, wine tasting, adventure on Speedboats on the Danube, adrenaline during SkyWalk on the UFO Bridge. Discover museums, galleries, and many more attractions and experiences in our 72-hour city. Hosted by Bratislava Tourist Board team.
*Organizer reserve the right to make changes to the programme.
